UX DESIGN TRAVEL AND LUXURY
Nimbus is an all encompassing service providing city dwellers easy access to the outdoors. It is a futuristic, autonomous, and fully electric recreational vehicle that inspires people to take sustainable trips near their cities.
WINNER C2A Creative Communication Award
HONORABLE MENTION at San Francisco Design week 2020
PROJECT OVERVIEW
More than half of the world's population lives in urban settings, and will rise to 70% within a few decades. Additionally, because of our 24/7 fixation with online connection and work, our circadian rhythms are becoming disrupted, disconnecting us from the natural rhythms of nature, a product that has created us.
Outdoor exercise or ‘ecotherapy’, such as gardening or walking, has huge benefits for well-being and can even be as effective as antidepressants in treating mild to moderate depression and anxiety.
Adobe Illustrator - Adobe Photoshop - Adobe AfterEffects - Overflow- Figma - Sketch - Principle - Proto io - Rhino -Solid Works - Keyshot - Microsoft excel
OBJECTIVE
Our team worked on a twenty -week design sprint on a topic of our choosing. We as a team wanted to tackle a current social issue.
With the pandemic and every one working form home more so than before this project became more than helping city dwellers get out of the city and reconnect with their circadian rhythms is became a much needed escape.
TEAM
ROLE
Research lead. Generated the service mapping, user journeys, system flows. Collaboratively developed the visual identity of nimbus. Was involved with overlooking the sustainability interface of the app and motion journey of nimbus. Generated the illustrative elements of nimbus vision video.
RESEARCH
OBSERVATION
Dense urban city life can get repetitive, monotonous, and tiring for most city dwellers. Thus, leading to a decrease in morale and an increase in mental health issues for many to work millennials.
SECONDARY RESEARCH
SECONDARY RESEARCH
In a study, published in Proceedings of the National Academy of Science, found that people who walked for 90 minutes in a natural area, as opposed to participants who walked in a high-traffic urban setting, showed decreased activity in a region of the brain associated with a key factor in depression.
DEMOGRAPHIC RESEARCH
Data collected by various sources dictating that an average American spends 8 hours a day sitting. Pre covid Americans on an average spend 90% of their time indoors with a whooming 11 hours a day looking at a screen.
EXPERT INTERVIEWS
Many experts were consulted in this field some including: Parrish Hanna ( CEO Moterly), Sarah Doncals ( User Experience designer at Uber) , Slyn sport ( CEO).
Frequent RV and adventurers were also consulted to understand the process and current structure of going outdoors. Like Paul Murray ( RV enthusiast & adventurer), Doug & Robin Mecimore ( travel enthusiast) etc,
PRIMARY USER INTERVIEWS
Consulted millennials working in New York & San Fran Asked them about their pains and feelings towards their lifestyles. Made various current state journeys: Sam Klein ( UX designer at IBM), Mackenzie Blank ( UX designer at IBM) , Andrew Sibert ( UX head at Google) etc
PERSONAS
The interviews helped us understand our user and generate personas. Their pains and gains helped voice our affinitization process and frame solutions.
“I feel that I am turning myself into a robot, especially when waiting for the trains.”
“I thought I was alone but many people like feel lonely and alone in large crowds. ”
USER JOURNEY
AFFINITIZATION
Word Sorting
OPPORTUNITY SPACE
PROBLEM
Because of our fixation with online connection and work, our circadian rhythms are becoming disrupted, disconnecting us from the natural rhythms of nature, a product that has created us. For those that live in large cities, this disconnection puts them at large risk of developing stress and mental health disorders.
OPPORTUNITY
Fortunately, our innate desire to connect with nature is blossoming among the dismal situations we introduced
Droves of people are leaving the city in search of adventure and respite from the stressful lifestyle of the metropolis..
Information Architecture
After creating the ideal path, I began playing with the layout and wireframing. Then I passed it on to the UI designers on the team.
SOLUTION
Nimbus is your futuristic ticket to the outdoors. Summon a Nimbus from your location using the Nimbus app, and it comes to you.
Nimbus arrives geared up, charged, and ready to take you on your adventure. Customize your Nimbus experience while inside, and learn to leave no trace on your outdoor adventure.
